Authentic AV is a new kind of AV technology manufacturer, one that delivers commercial-grade, workhorse AV equipment at commodity prices. It is a true industry disruptor for the large number of smaller equipment buyers who have traditionally been forced to buy expensive enterprise-grade equipment with features they do not need and shouldn’t have to pay for. As a startup without endless marketing resources, the company turned to Supervox to give it a brand and website that no one could mistake for anything else in the AV equipment marketplace.
Manufacturers of pro AV gear are not known for creativity or personality. For Authentic AV, Supervox broke the mold with a website that communicated personality, attitude, and the company’s impact in democratizing AV purchasing by offering customers the ability to procure truly capable AV gear at enter-level prices.
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Product spec sheets are not branded sales tools. They provide essential facts to enable smart decision making. For Authentic AV, we created a design template that reinforced the company’s graphic identity while optimizing communication clarity.